WTF Wednesday: Do You Have “Klout”?, Or, Your Web-Life, Reduced to a Number
Have you guys heard of Klout? It’s a new social media influence-compiler that takes all of the data produced by you on your various social networking accounts and grades you out based on link-clickage and page views and follows and likes. Like Google Analytics, BUT FOR YOUR VERY DIGITAL ESSENCE. I can’t decide if this is awesome or horrible. Probably both; the social media equivalent of watching some other dude get hit in the balls with some sort of object.
Here’s why it’s awesome:
Klout is new, so it has that “new app smell”, and it satisfies a navel-gazing urge and desire to have my ego stroked.
Here’s why it isn’t:
Klout is also pretty much a robot. And if a robot just rolled into your job or class wearing the coolest new clothes (mine, for instance), you’d probably want to hang out with it. But then it opens its mouth/switches on its speech facilitatrix, and just spews weird, random analysis of you based on what it sees with zero context. All of a sudden the cool new robot with the fly kicks seems a lot more like someone you’d like to shake down for lunch money.
For example:

That’s me. 29. My whole online existence, boiled down to a single (relatively low) number. High compared to my friends, but I rank lower than a lot of back-up outfielders on small-market National League baseball teams (how does Nyjer-f@#king-Morgan score a 57?!)
But check out the five topics I’m supposedly “influential” about:
1. Homelessness
2. Animals
3. Money
4. Billy Joel
5. Mystery
Let’s break it down: “homelessness” and “animals” should be paired together; my love of shelter pets and work with the SPCA is pretty well-known. Money…well, let’s just say that I always thought in order to be influential regarding that, you had to actually HAVE some. Klout thinks I’m Warren Buffet over here.
Billy Joel; OK, fair enough. I love The Piano Man. Apparently so much that he is the thing I care fourth-most about IN ALL THE WORLD. My wife, my cats, art, baseball, comics…don’t even make the list. And “mystery”?! I get that Klout is probably just picking up on the frequency of my Mystery Monday posts, but believing I’m influential about something as abstract as “mystery” is like saying you can actually “win” against terror.
Robots: awesome, but stupid.
FURTHERMORE, Klout believes that I am a.) not really all that influential, and b.) am only really influenced by ALCOHOL:

True though it may be, I don’t really need to be reminded of it by some douchey robot (whose shoes really aren’t all that great anyway). That’s right—my only influencer is Bad Decisions. My favorite bar.
Whatever. At least I’m not alone; Bad Decisions has a Klout score of 51, so clearly there are many other drunken Billy Joel fans with an air of mystery about them. I just need to find them.
In completely unrelated news, I’ve posted two new designs: Pirate Bunnies, and Ghost World. Snap ‘em up!
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