My wife brought this product to my attention the other day, and it’s about as compelling as a train wreck; it’s extremely disturbing on a couple of levels, but also gnarly in a cool way, making me want to experience it myself, if only to survive it.

Spike Your Juice™ is a revolutionary home fermenting kit, created to allow you, the average consumer, to turn your favorite juice beverage into a fizzy, boozy libation. I’m envisioning a cross between the Izze brand softdrinks and Boone’s Farm Strawberry Hill.

I have to admit that this is about as enticing as it gets for me; I love booze, and have often thought about getting into home brewing, but it’s an expensive hobby, and is essentially an exercise in delayed gratification. For those of you who arrived late, I design t-shirts about drinking, making out and eating donuts for a living—I don’t do delayed gratification. It’s for suckers.

But now, thanks to “a group of Europeans living in California” (specificity is for wusses!), I can turn any ol’ bottle of cran-grape into a delicious jug o’ moonshine. My dreams are about to become realities!

That said… why is this stuff marketed and packaged as though it’s meant for children? There is Comic Sans all over the box! It’s peppered with bouncing balls and fizzy bubbles! It’s covered in bold, bright colors! Everything about this product’s packaging screams “Hey kids, let’s have some FUN!” Then again, my mother’s preferred method of lulling me to sleep as a child when we had guests over involved footy PJs and a Bartles & James wine cooler….

My Photoshop skills mostly involve removing red eye and cellulite from models. The work of Chrisophe Huet is much more interesting.

Check out more of his stuff here.

D.Billy | Site Interventionist from Brandon Bloch on Vimeo.